Waye Mason promoted to President of ATN

We are pleased to announce the promotion of Waye Mason to President of ATN Strategies.

Waye Mason joined ATN Strategies as Executive Vice President in February 2025, bringing his more than 30 years of leadership in economic development, strategic planning, and community building to the company. As an experienced consultant and business leader with a proven track record in sustainable development, municipal planning, and stakeholder engagement, Mason has demonstrated an inclusive and collaborative leadership style throughout his career.

Recognized as a strategic planner, entrepreneur, educator, and former Halifax Regional Councilor, Mason is known for his innovative approach to developing and implementing strategies that drive real-world results. Based in Halifax, he leads ATN Strategies in delivering high-impact, evidence-based solutions for public sector organizations, nonprofits, and businesses across Atlantic Canada and beyond.

“I’m excited to continue working with the talented team at ATN and inspired by the community building projects we are undertaking with our partners across the Atlantic region” said Mason. “I am committed to supporting our strategic partnerships and delivering personalized, results-driven service that helps our clients achieve and exceed their goals.”

“We’re delighted to have Waye step into this new leadership role,” said Heather Dalton, m5 Group Partner. “His expertise and leadership will be invaluable as ATN Strategies continues to grow and deliver meaningful impact for clients across the region and the country.”

ATN Strategies helps clients create clear, evidence-based strategies through intensive research, close collaboration, and meaningful engagement. We specialize in inclusive economic development, workforce planning, and strategic communications, supporting sectors such as health, arts and culture, immigration, fisheries, and more.

ATN Strategies is part of the m5 Group of Companies, one of Canada’s largest independent marketing, communications and research groups with offices in Halifax, NS, Saint John & Moncton, NB, Charlottetown, PE and St. John’s, NL.