Glenn Massad
Senior Strategic Advisor
Glenn Massad (LL.B.) is a senior strategic advisor with more than 20 years of experience helping organizations navigate growth, change, and complex stakeholder environments. His expertise spans strategic communications, public relations, stakeholder engagement, executive counsel, business development, and organizational positioning across the public, private, and non-profit sectors.
Known for his collaborative style and practical approach, Glenn works closely with executive teams, boards, elected officials, and community leaders to build trust, strengthen relationships, and advance strategic priorities. Whether supporting organizational transformation, developing communications strategies, leading stakeholder engagement initiatives, or helping organizations secure funding and partnerships, he brings thoughtful leadership and disciplined execution to every engagement.
Throughout his career, Glenn has advised municipalities, healthcare organizations, cultural institutions, foundations, post-secondary institutions, and private sector clients across Atlantic Canada and beyond. His background includes senior leadership roles in communications, investor relations, philanthropy, and consulting, giving him a unique ability to connect strategy with implementation.
A bilingual communicator (English and French), Glenn is recognized for his ability to distill complex issues into clear strategies, build consensus among diverse stakeholders, and help organizations communicate with confidence and credibility. Clients value his strategic perspective, trusted counsel, and commitment to delivering measurable results.
At ATN Strategies, Glenn provides senior advisory support in strategic communications, stakeholder engagement, business development, executive facilitation, and organizational strategy, helping clients move important initiatives forward with clarity, purpose, and impact.
