Shelburne Public Engagement

ATN Strategies was contracted by the Town of Shelburne to undertake a significant public engagement process to inform and strengthen its revised draft Municipal Planning Strategy (MPS), Land Use Bylaw (LUB), and Subdivision Bylaw (SDB). This engagement also supports ongoing capital projects, notably including a new parks plan, and is aligned with Council’s broader objectives to gather actionable public input for both current and future planning initiatives.

The primary aim of this project was to ensure residents, local stakeholders, and key property owners have meaningful opportunities to provide their feedback on the planning documents and capital projects. The engagement was designed to ensure inclusivity, accessibility, and actionable reporting that supports Council’s decision-making and future community growth.

ATN completed the following responsibilities, among others, for this project:

• Designed and conducted both online and paper-based versions of a survey on the planning document.
• Engaged directly with local stakeholders, including 12–15 property owners, through scheduled meetings both in-person and online.
• Organized, supported, and attended 2–3 in-person site visits to facilitate personal engagement and build rapport.
• Co-developed, coordinated, and delivered an in-person public consultation event, timed to coincide with the Parks Plan meeting.
• Facilitated discussion sessions, collected real-time feedback, and ensured clear differentiation between Town-led projects and those managed by external stakeholders.
• Aggregated survey results and presented our findings in a “What We Heard” report.
• Advised the Town on promotional strategies to ensure effective participation in engagement.